Expanding your business is no easy task.  But for those business owners who decide that expansion is the right move, one must make careful decisions when looking at the resources currently used in the business and be practical when adding or eliminating resources. Even small decisions made in the wrong direction can be the difference between growth and defeat.

One such resource that is often misused or just plain overlooked is the office printer.  Utilized properly and efficiently, this piece of equipment can save money, manpower and prevent adding unnecessary expenses that most business owners may feel are unavoidable. Here are just 3 ways your office printer can help you expand your business without having to expand your wallet:

• Postage…Do more in less time
• Producing New Marketing Materials In-House…Save $$
• Purchase an All-in-One Printer…the Upgrade that keeps on giving

Postage is a common expense for most small businesses that increases dramatically when adding the actual cost of postage to the labor involved getting mailings out.  Larger businesses endure the expense of procuring their own postage meter from the United States Postal Service and loading it with pre-paid postage via telephone or online. This is efficient, but also costly.  Small business owners make trips to the Post Office which is cost effective, but not as efficient. The solution? Register the business and create an account with the U.S. Postal Service online www.usps.com. Business owners can buy stamps, create mailing lists and print postage right from the office printer and request a pickup of the mail each day.  Printing postage from your office printer saves time and money.

Producing New Marketing Materials In-House can seem quite daunting.  As well it is tempting to outsource this task to a mass print company or copy store in an effort to save time.  The problem is that although some manpower is conserved, one usually must purchase a large volume of materials to see any value.  Print items such as business cards, letterhead, etc. that will not change are worth the volume. NEW Marketing Materials, Flyers and Brochures announcing the expansion, specials or promotions are not needed in large quantities, as they will change over time to reflect new promotions and ads as your expansion progresses. Tip: Print these items using black ink on colored paper to control the cost of ink.

Purchase an All-in-One-Printer; otherwise know as a Print/Copy/Fax machine. Although this is a suggested expense, it is one piece of equipment that a growing small business cannot do without. An All-in-One will allow you to streamline the way that your company paper trail is handled as a one stop shop for multiple tasks, saving time.  Having only one machine will save electricity; thus saving money.  Finally, one machine, one type of ink; needless to say the potential for savings are endless.

Proper use of your office printer can aid your expansion, save time and money; Money that perhaps in the not-so-distant future could be used to take a well deserved vacation.